/* Briefwell - Content that keeps your pipeline warm. */

:root {
  --bg: #faf7f2;
  --bg-alt: #f3eee6;
  --surface: #ffffff;
  --ink: #1c1917;
  --ink-muted: #57534e;
  --ink-soft: #78716c;
  --accent: #b45309;
  --accent-hover: #92400e;
  --accent-soft: #fef3c7;
  --accent-line: #d97706;
  --border: #e7e5e4;
  --border-strong: #d6d3d1;
  --success: #166534;
  --radius: 12px;
  --radius-sm: 8px;
  --shadow: 0 1px 2px rgba(28, 25, 23, 0.04), 0 8px 24px rgba(28, 25, 23, 0.06);
  --shadow-lg: 0 4px 12px rgba(28, 25, 23, 0.06), 0 24px 48px rgba(28, 25, 23, 0.08);
  --font: "Inter", system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-display: "Inter", Georgia, "Times New Roman", serif;
  --max: 1120px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: var(--accent);
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  transition: color 0.15s var(--ease);
}

a:hover {
  color: var(--accent-hover);
}

a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.container {
  width: min(100% - 2.5rem, var(--max));
  margin-inline: auto;
}

/* - -  Header - -  */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 247, 242, 0.9);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.2s var(--ease), box-shadow 0.2s var(--ease);
}

.site-header.scrolled {
  border-bottom-color: var(--border);
  box-shadow: 0 1px 0 rgba(28, 25, 23, 0.03);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 4rem;
  gap: 1rem;
}

.logo {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  text-decoration: none;
  color: var(--ink);
  font-weight: 600;
  font-size: 1.125rem;
  letter-spacing: -0.02em;
}

.logo:hover {
  color: var(--ink);
}

.logo-mark {
  width: 28px;
  height: 28px;
  flex-shrink: 0;
}

.nav {
  display: flex;
  align-items: center;
  gap: 0.25rem 1.5rem;
}

.nav a {
  color: var(--ink-muted);
  text-decoration: none;
  font-size: 0.9375rem;
  font-weight: 500;
}

.nav a:hover {
  color: var(--ink);
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  padding: 0.5rem 1rem;
  background: var(--ink);
  color: var(--bg) !important;
  border-radius: 999px;
  font-size: 0.875rem !important;
  font-weight: 600 !important;
  text-decoration: none !important;
}

.nav-cta:hover {
  background: var(--accent);
  color: #fff !important;
}

.menu-toggle {
  display: none;
  background: none;
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-sm);
  padding: 0.45rem 0.6rem;
  cursor: pointer;
  color: var(--ink);
}

.menu-toggle svg {
  width: 20px;
  height: 20px;
}

/* - -  Buttons - -  */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.85rem 1.4rem;
  border-radius: 999px;
  font-family: inherit;
  font-size: 0.975rem;
  font-weight: 600;
  text-decoration: none;
  border: 2px solid transparent;
  cursor: pointer;
  transition: background 0.15s var(--ease), color 0.15s var(--ease),
    border-color 0.15s var(--ease), transform 0.15s var(--ease);
}

.btn:active {
  transform: translateY(1px);
}

.btn-primary {
  background: var(--accent);
  color: #fff;
}

.btn-primary:hover {
  background: var(--accent-hover);
  color: #fff;
}

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--border-strong);
}

.btn-secondary:hover {
  border-color: var(--ink);
  color: var(--ink);
}

.btn-dark {
  background: var(--ink);
  color: var(--bg);
}

.btn-dark:hover {
  background: var(--accent);
  color: #fff;
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  align-items: center;
}

/* - -  Hero - -  */
.hero {
  position: relative;
  padding: 4.5rem 0 5rem;
  overflow: hidden;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 3rem;
  align-items: center;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1rem;
}

.eyebrow-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent-line);
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.25rem, 4.5vw, 3.35rem);
  font-weight: 550;
  line-height: 1.15;
  letter-spacing: -0.03em;
  color: var(--ink);
  margin-bottom: 1.15rem;
}

.hero-lead {
  font-size: 1.15rem;
  color: var(--ink-muted);
  max-width: 36rem;
  margin-bottom: 1.75rem;
}

.hero-meta {
  margin-top: 1.25rem;
  font-size: 0.875rem;
  color: var(--ink-soft);
}

.hero-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 16px;
  box-shadow: var(--shadow-lg);
  padding: 1.75rem;
  position: relative;
}

.hero-card::before {
  content: "";
  position: absolute;
  inset: -1px;
  border-radius: 17px;
  background: linear-gradient(145deg, rgba(217, 119, 6, 0.25), transparent 40%);
  z-index: -1;
  pointer-events: none;
}

.hero-card-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 1rem;
}

.price-block {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  margin-bottom: 1.5rem;
}

.price-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1rem;
  padding-bottom: 0.85rem;
  border-bottom: 1px solid var(--border);
}

.price-row:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.price-name {
  font-weight: 600;
  color: var(--ink);
  font-size: 0.975rem;
}

.price-desc {
  font-size: 0.8125rem;
  color: var(--ink-soft);
  margin-top: 0.15rem;
}

.price-amount {
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 550;
  color: var(--ink);
  white-space: nowrap;
}

.price-amount span {
  font-family: var(--font);
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--ink-soft);
}

.hero-card .btn {
  width: 100%;
}

.hero-accent {
  position: absolute;
  right: -8%;
  top: 10%;
  width: 420px;
  height: 420px;
  background: radial-gradient(circle, rgba(217, 119, 6, 0.12) 0%, transparent 70%);
  pointer-events: none;
  z-index: -1;
}

/* - -  Sections common - -  */
section {
  padding: 4.5rem 0;
}

.section-alt {
  background: var(--bg-alt);
}

.section-dark {
  background: var(--ink);
  color: #f5f5f4;
}

.section-label {
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 0.75rem;
}

.section-dark .section-label {
  color: #fbbf24;
}

.section-title {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3vw, 2.35rem);
  font-weight: 550;
  letter-spacing: -0.025em;
  line-height: 1.2;
  margin-bottom: 0.85rem;
}

.section-lead {
  color: var(--ink-muted);
  max-width: 36rem;
  font-size: 1.0625rem;
}

.section-dark .section-lead {
  color: #a8a29e;
}

.section-head {
  margin-bottom: 2.5rem;
  max-width: 40rem;
}

/* - -  Problem - -  */
.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.problem-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
  box-shadow: var(--shadow);
}

.problem-icon {
  width: 40px;
  height: 40px;
  margin-bottom: 1rem;
  color: var(--accent);
}

.problem-card h3 {
  font-size: 1.05rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
  letter-spacing: -0.015em;
}

.problem-card p {
  font-size: 0.95rem;
  color: var(--ink-muted);
}

/* - -  Offer / Pricing - -  */
.offer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 1.5rem;
  align-items: stretch;
}

.offer-main {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 2rem;
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
}

.offer-badge {
  display: inline-flex;
  align-self: flex-start;
  background: var(--accent-soft);
  color: var(--accent-hover);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.35rem 0.7rem;
  border-radius: 999px;
  margin-bottom: 1rem;
}

.offer-main h3 {
  font-family: var(--font-display);
  font-size: 1.65rem;
  font-weight: 550;
  letter-spacing: -0.02em;
  margin-bottom: 0.5rem;
}

.offer-main > p {
  color: var(--ink-muted);
  margin-bottom: 1.5rem;
}

.tier-list {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  margin-bottom: 1.75rem;
}

.tier {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  padding: 1rem 1.15rem;
  background: var(--bg);
  border-radius: var(--radius-sm);
  border: 1px solid var(--border);
}

.tier strong {
  display: block;
  font-size: 1rem;
}

.tier span {
  font-size: 0.8125rem;
  color: var(--ink-soft);
}

.tier-price {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 550;
  white-space: nowrap;
}

.tier-price small {
  font-family: var(--font);
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--ink-soft);
}

.offer-side {
  background: linear-gradient(160deg, #292524 0%, #1c1917 100%);
  color: #fafaf9;
  border-radius: 16px;
  padding: 2rem;
  display: flex;
  flex-direction: column;
}

.offer-side h3 {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: 550;
  margin-bottom: 0.5rem;
}

.offer-side > p {
  color: #a8a29e;
  font-size: 0.975rem;
  margin-bottom: 1.25rem;
  flex: 1;
}

.offer-side .kit-price {
  font-family: var(--font-display);
  font-size: 2.25rem;
  font-weight: 550;
  margin-bottom: 0.25rem;
}

.offer-side .kit-price small {
  font-family: var(--font);
  font-size: 0.9rem;
  font-weight: 500;
  color: #a8a29e;
}

.kit-status {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 0.8125rem;
  color: #fbbf24;
  font-weight: 600;
  margin-bottom: 1.25rem;
}

.kit-status::before {
  content: "";
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: #fbbf24;
}

.offer-side .btn-primary {
  background: #fbbf24;
  color: #1c1917;
}

.offer-side .btn-primary:hover {
  background: #f59e0b;
  color: #1c1917;
}

/* - -  Included - -  */
.include-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
}

.include-item {
  display: flex;
  gap: 1rem;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.25rem 1.35rem;
}

.include-check {
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  margin-top: 0.15rem;
  color: var(--success);
}

.include-item h3 {
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 0.25rem;
}

.include-item p {
  font-size: 0.9rem;
  color: var(--ink-muted);
}

.not-included {
  margin-top: 1.5rem;
  padding: 1rem 1.25rem;
  background: var(--bg-alt);
  border-radius: var(--radius-sm);
  border: 1px dashed var(--border-strong);
  font-size: 0.9rem;
  color: var(--ink-muted);
}

.not-included strong {
  color: var(--ink);
}

/* - -  How it works - -  */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  counter-reset: step;
  list-style: none;
  margin: 0;
  padding: 0;
}

.step {
  position: relative;
  padding: 1.5rem 1.25rem;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
}

.step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2rem;
  height: 2rem;
  border-radius: 50%;
  background: var(--accent-soft);
  color: var(--accent-hover);
  font-size: 0.875rem;
  font-weight: 700;
  margin-bottom: 1rem;
}

.step h3 {
  font-size: 1.05rem;
  font-weight: 600;
  margin-bottom: 0.4rem;
  letter-spacing: -0.015em;
}

.step p {
  font-size: 0.9rem;
  color: var(--ink-muted);
}

/* - -  Kit teaser - -  */
.kit-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}

.kit-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  margin: 1.5rem 0;
}

.kit-features li {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
  font-size: 0.975rem;
  color: var(--ink-muted);
}

.kit-features li svg {
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  margin-top: 0.15rem;
  color: var(--accent);
}

.kit-visual {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 1.75rem;
  box-shadow: var(--shadow-lg);
}

.kit-visual-title {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 550;
  margin-bottom: 1rem;
}

.kit-stack {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.kit-stack-item {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 0.85rem 1rem;
  background: var(--bg);
  border-radius: var(--radius-sm);
  border: 1px solid var(--border);
  font-size: 0.9rem;
}

.kit-stack-item strong {
  font-weight: 600;
}

.kit-stack-item span {
  font-size: 0.8rem;
  color: var(--ink-soft);
  font-weight: 500;
}

/* - -  Outcomes (social proof without fake names) - -  */
.outcomes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.outcome-card {
  background: rgba(255, 255, 255, 0.05);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: var(--radius);
  padding: 1.5rem;
}

.outcome-card h3 {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 550;
  margin-bottom: 0.5rem;
  color: #fafaf9;
}

.outcome-card p {
  font-size: 0.925rem;
  color: #a8a29e;
}

.ideal-note {
  margin-top: 2rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}

.ideal-note h3 {
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 0.75rem;
  color: #e7e5e4;
}

.ideal-list {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  list-style: none;
}

.ideal-list li {
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 999px;
  padding: 0.4rem 0.9rem;
  font-size: 0.85rem;
  color: #d6d3d1;
}

/* - -  FAQ - -  */
.faq-list {
  max-width: 720px;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.faq-item {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
}

.faq-item summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  padding: 1.15rem 1.35rem;
  font-weight: 600;
  font-size: 1rem;
  cursor: pointer;
  list-style: none;
  letter-spacing: -0.01em;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item summary::after {
  content: "";
  width: 10px;
  height: 10px;
  border-right: 2px solid var(--ink-soft);
  border-bottom: 2px solid var(--ink-soft);
  transform: rotate(45deg);
  transition: transform 0.2s var(--ease);
  flex-shrink: 0;
  margin-top: -4px;
}

.faq-item[open] summary::after {
  transform: rotate(-135deg);
  margin-top: 4px;
}

.faq-item p {
  padding: 0 1.35rem 1.25rem;
  color: var(--ink-muted);
  font-size: 0.975rem;
}

/* - -  Final CTA - -  */
.final-cta {
  text-align: center;
  padding: 5rem 0;
}

.final-cta .section-title {
  max-width: 28rem;
  margin-inline: auto;
  margin-bottom: 0.85rem;
}

.final-cta .section-lead {
  margin-inline: auto;
  margin-bottom: 1.75rem;
}

.final-cta .btn-row {
  justify-content: center;
}

.final-note {
  margin-top: 1.25rem;
  font-size: 0.875rem;
  color: var(--ink-soft);
}

/* - -  Footer - -  */
.site-footer {
  border-top: 1px solid var(--border);
  padding: 2.5rem 0;
}

.footer-inner {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: flex-start;
  gap: 1.5rem;
}

.footer-brand {
  max-width: 20rem;
}

.footer-brand .logo {
  margin-bottom: 0.5rem;
}

.footer-brand p {
  font-size: 0.875rem;
  color: var(--ink-soft);
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
  font-size: 0.875rem;
}

.footer-links a {
  color: var(--ink-muted);
  text-decoration: none;
}

.footer-links a:hover {
  color: var(--ink);
}

.footer-copy {
  width: 100%;
  margin-top: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--border);
  font-size: 0.8125rem;
  color: var(--ink-soft);
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.5rem;
}

/* - -  Mobile - -  */
@media (max-width: 900px) {
  .hero-grid,
  .offer-grid,
  .kit-layout {
    grid-template-columns: 1fr;
  }

  .problem-grid,
  .outcomes {
    grid-template-columns: 1fr;
  }

  .steps {
    grid-template-columns: 1fr 1fr;
  }

  .include-grid {
    grid-template-columns: 1fr;
  }

  .hero {
    padding-top: 3rem;
  }

  .hero-accent {
    display: none;
  }
}

@media (max-width: 640px) {
  .container {
    width: min(100% - 1.75rem, var(--max));
  }

  .menu-toggle {
    display: inline-flex;
  }

  .nav {
    display: none;
    position: absolute;
    top: 4rem;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--bg);
    border-bottom: 1px solid var(--border);
    padding: 0.75rem 1.25rem 1.25rem;
    box-shadow: var(--shadow);
  }

  .nav.open {
    display: flex;
  }

  .nav a {
    padding: 0.75rem 0.25rem;
    border-bottom: 1px solid var(--border);
  }

  .nav-cta {
    margin-top: 0.75rem;
    justify-content: center;
    border-bottom: none !important;
  }

  .steps {
    grid-template-columns: 1fr;
  }

  section {
    padding: 3.5rem 0;
  }

  .btn-row {
    flex-direction: column;
    align-items: stretch;
  }

  .btn-row .btn {
    width: 100%;
  }

  .footer-inner {
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }
}